Madhappy drives sales with instant delivery options at checkout
Madhappy approached bodo soon after they decided to expand into the UK market. Madhappy has always been focused on their customer experience – from their curated social media to their newsletter on mental health. Adding eco-friendly 30-minute and same-day delivery to their checkout was the natural next step to upgrade their eCommerce.
Madhappy setup a trial with bodo to test how customers would respond to instant delivery – especially for new product launches. Within five weeks, the team saw a 14% decrease in cart abandonment. Madhappy’s team also saw a 7% increase in average order value by offering a free instant delivery threshold.
decrease in cart abandonment
increase in average order value
"Instant delivery is a new and awesome experience for our customers. They are shocked - and they love it."
Trial instant delivery
Madhappy was interested to test the UK market. Setting up a trial with bodo in less than an hour not only allowed Madhappy to measure the impact of instant delivery on their conversion, average order value, and brand engagement - but also the reception of Madhappy in the UK. Thanks to bodo, Madhappy found success in the UK and has decided to invest further in the market.
Driving conversion and basket size
After 5 weeks, Madhappy noticed a significant decrease in their UK cart abandonment. They measured a 14% decrease in cart abandonment while average order values increased by 7%. Instant and same-day delivery allowed customers to get the same instant gratification and convenience which customers are accommodated to with standard retail.
bodo's instant and same-day delivery services opened new marketing opportunities for Madhappy. Instant delivery provided an exciting new avenue to advertise limited edition releases, Madhappy's famous drops, and time-limited promotions. Madhappy is planning to use the service for the upcoming holiday season and future collaborations.
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Customer browses and adds product to cart
Quick delivery options show at checkout
Custom receives email and WhatsApp confirmation
Founded in 2017 by four friends.
Madhappy was founded by four high school friends who wanted to create a brand that could spread a positive message to its consumers. The founders felt that people would resonate with this name, especially because they wanted to make positivity, mental health, and optimism a central pillar of their identity.
On a mission to raise awareness.
Madhappy is rooted in its mission to raise awareness of mental health's importance. The brand has made its online presence committed to spreading positive and optimistic messages. They also started a blog devoted to mental health to help viewers find advice and resources.