How TRIP CBD increased LTV by 84% with bodo
Find your Calm today - TRIP’s message to the world and its everyday chaos. In August 2022, TRIP joined forces with bodo to deliver calm across the UK, with same day delivery. Whilst available across most national retailers, TRIP’s direct-to-consumer (D2C) eCommerce channel has always been a top priority for Co-Founders Liv and Dan. Partnering with bodo in 2022, TRIP launched same-day delivery delighting customers with faster delivery while improving eCommerce metrics.
TRIP experienced blockbuster growth in 2022, expanding campaigns and their retail presence across Europe. During this growth, eCommerce proved to be a valuable channel to grow their loyal fan base. TRIP wanted to continue improving their D2C channel, enahcing the overall customer experience while improving metrics. In 2022, TRIP partnered with bodo to do just this.
"bodo has helped us deliver calm to our customers quickly and efficiently. 30-minute and same-day delivery brings instant gratification to our eCommerce store.”
In September 2022, TRIP launched sustainable same-day and 30-minute delivery from bodo’s hub in Hackney.
TRIP integrated seamlessly with bodo in under 15 minutes. TRIP connected to bodo’s Shopify App which validates customers at checkout based on location and cart. TRIP sent a selection of bestsellers to bodo’s London hub, and immediately launched the same-day delivery options to their customers. Bodo offers a live inventory management and forecasting platform to give visibility to TRIP’s operations team.
Customers are automatically shown same-day and 30-minute delivery options at checkout, based on their basket and location. Once the order is placed, they received TRIP-branded communications via WhatsApp and email. Customers can live-track their order, and communicate with the courier in real time, edit delivery details, pick delivery time slots, and reschedule deliveries.
Using same-day delivery, TRIP was able to create high-converting campaigns. One succesful campaign utilizing same-day delivery was their weekend SMS sendouts.