NIO Cocktails improves their retention and customer LTV with same-day delivery
NIO Cocktails experienced a surge in their eCommerce sales in 2020. With their online channel and gifting being a significant part of their business, they sought to enhance their delivery experience to further improve their customer experience and eCommerce performance in the UK market. Providing a faster and better delivery experience was the obvious next step to achieve this. NIO Cocktails launched same-day and instant delivery with bodo and saw significant improvements to their retention, AOV, and LTV.
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Problem
NIO Cocktails experienced a surge in their eCommerce sales in 2020. With their online channel and gifting being a significant part of their business, they sought to enhance their delivery experience to further improve their customer experience and eCommerce performance in the UK market. Providing a faster and better delivery experience was the obvious next step to achieve this. NIO Cocktails launched same-day and instant delivery with bodo and saw significant improvements to their retention, AOV, and LTV.
“NIO Cocktails has always been focused on providing an incredible at-home cocktail experience. Instant delivery fits into this proposition perfectly.”
Solution
In September 2022, NIO Cocktails launched sustainable same-day and 30-minute delivery shipping from bodo’s facility across London.
Super-Easy Integration
NIO Cocktails launched after just 48 hours, connecting to bodo’s Shopify App and sending products to the bodo London Hub. bodo’s live inventory management which automatically syncs stock-levels within their Shopify dashboard and forecasting platform gives NIO’s operations team full visibility.
Gifting Campaigns
Same-day delivery helped NIO Cocktails enhance their eCommerce gifting experience by providing customers with a faster and more convenient delivery option. This allowed NIO Cocktails to launch new gifting campaigns that leveraged the same-day delivery feature to attract more customers and increase sales.
Unique Shopping Experiences
NIO Cocktails created a unique shopping experience by offering same-day delivery through a dedicated landing page that showcased all the products available for instant delivery. This landing page was promoted through various channels such as paid ads and social media posts to attract new customers and engage existing ones.
Results
NIO Cocktails experienced remarkable improvements in their eCommerce performance by utilizing bodo's efficient same-day and 30-minute delivery solutions.
Customers who opted for NIO Cocktails' same-day delivery for the first time witnessed an increase in their average order value (AOV). This positive change can be attributed to the strategically implemented conditional pricing, such as offering free same-day delivery for orders exceeding £50, and free 30-minute delivery for orders surpassing £60.
Furthermore, NIO Cocktails observed a remarkable improvement in their customer retention over a span of 90 days among those who had the opportunity to experience the convenience of same-day delivery on their initial purchase. This suggests thatthe availability of more convenient delivery options has a significant impact on encouraging repeat purchases.
Moreover, NIO Cocktails witnessed a substantial increase in their overall customer lifetime value (LTV) during a 120-day study period following the first purchase madeusing same-day delivery. This indicates that customers who opt for the expedited delivery option are more inclined to become loyal patrons, thus contributing significantly to the company's long-term success.
“In 48 hours, bodo’s app was live on our Shopify store, allowing our customers to select 30-minute and same-day delivery options at checkout. bodo accommodated our bespoke SKUs and bundles. We were really impressed.”
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