Case study

HUX Health launches Same-Day & Next-Day Delivery with bodo in the UK

HUX Health knew that delivery speed and quality were important factors for online shoppers, especially for health products. They wanted to impress their potential customers with a smooth and reliable delivery service that would make them trust the brand and come back for more. By offering faster, better delivery, they aimed to increase their conversion rate and grow their business. HUX Health wanted a faster, better delivery experience to convert more first-time visitors, and was able to do just this with same-day delivery.

HUX Health launches Same-Day & Next-Day Delivery with bodo in the UK
Industries
Beverage
Location
London, UK
Platforms
Shopify
Challenges
HUX Health wanted a faster, better delivery experience to convert more first-time visitors
Results
Using bodo's delivery options, HUX saw a significant increase in their online store performance including +38% AOV, +17% order frequency, and +31% LTV.
Products
30-Min Delivery
Same-Day Delivery
Bodo Hub

+31%

LTV
Increased customer lifetime value with same-day delivery

+38%

AOV
Customers purchase more with same-day delivery and conditional pricing

+17%

Order frequency
Customers are much more likely to order frequently with same-day delivery

Problem

HUX Health knew that delivery speed and quality were important factors for online shoppers, especially for health products. They wanted to impress their potential customers with a smooth and reliable delivery service that would make them trust the brand and come back for more. By offering faster, better delivery, they aimed to increase their conversion rate and grow their business. HUX Health wanted a faster, better delivery experience to convert more first-time visitors, and was able to do just this with same-day delivery.

"bodo is a perfect fit delivery partner for us at HUX Health - rapid fulfilment, eco-friendly and excellent customer communication.”

Damien Byrne
Co-Founder, HUX Health

Solution

In September 2022, NIO Cocktails launched sustainable same-day and 30-minute  delivery shipping from bodo’s facility across London.

Super-Easy Integration

HUX Health integrated with bodo’s Shopify App in under an hour and immediately sent products to the bodo London Hub to go-live. bodo’s live inventory management which automatically syncs stock-levels within their Shopify dashboard and forecasting platform gives HUX’s operations team full control.

Customer Satisfaction

Faster, better delivery helped HUX Health boost their customer satisfaction by providing customers with a more convenient and dependable delivery service. The service allowed customers who were, for example, looking for a high-quality sleep supplement, to order and try HUX’s product on the same-day (and even within the same hour).

New Campaigns

HUX Health used same-day delivery as a unique selling point to launch new campaigns that showcased their products for different health needs and situations. They created email newsletters, social media posts and geolocal ads to advertise their products and create urgency with same-day delivery.

Results

HUX Health partnered with bodo to offer same-day and 1-hour delivery to their customers in the UK. This improved their delivery experience and increased their retention rate, as customers were more likely to reorder from them. HUX Health also implemented conditional pricing, where customers could get free or discounted delivery if they spent a certain amount. This boosted their average order value (AOV) and encouraged customers to buy more products. As a result,HUX Health saw an increase in their customer lifetime value (LTV), as customers became more loyal and profitable.

“Health, on demand, with a top-notch user experience from order to supplements in hand.”

Damien Byrne
Co-Founder, HUX Health

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